La literatura publicada nos permite conocer de forma profunda cómo la planificación estratégica ha influenciado el rol del account planner y, así mismo, conocer cómo ha sido la evolución y consolidación de esta figura desde ...

The global football industry is changing clubs' corporate identities. Historically, European football had strong local roots; sport organizations represented local values and fandom were regionally based. However, sporting ...

Más allá del indudable resurgir del podcast, su presencia en la oferta de algunas emisoras españolas merece un análisis detallado. Este estudio presenta el estudio de dicha oferta, así­ como una aproximación a los retos e ...

The aim of this paper was to analyse the media coverage of the launch of FC Barcelona in NewYork (September 2016), when their commercial office was opened. Other specific objectives were to describe the club’s internationalization ...

This article analyses the transparency of the websites of Spanish municipals of more than 20,000 inhabitants in 2015 with the aim of verifying whether these sites provide the information necessary so that citizens can be ...

The aim of this article was to analyse the initiative FC Barcelona Peace Tour 2013, in Israel and Palestine. This research is based on lengthy interviews with people associated with the initiative and the use of primary ...

La Farga Yourcoppersolutions is a bicentennial Catalan company that manufactures semifinished copper products. As copper is a 100% recyclable material, much of the sector’s production comes from secondary copper, scrap, ...

This article investigates the role of local stakeholders in the development and implementation of the place branding strategy of the northern Catalan region Emporda. Stakeholder-oriented and participatory approaches towards ...

The fundamental goal of this article is to show the implications that place branding has for regional public management through a case study of the brand “Vic, a city with a human dimension” [Vic, ciutat a la mesura ...