This article aims to demonstrate the way in which global contemporary
society manages the meaning of place through the use of brands, which, as we understand
it, leads to a coming together of place branding and environmental communication;
this occurs primarily through a cognitive, humanistic and rhetorical interpretation
of ...»»»»
This article aims to demonstrate the way in which global contemporary
society manages the meaning of place through the use of brands, which, as we understand
it, leads to a coming together of place branding and environmental communication;
this occurs primarily through a cognitive, humanistic and rhetorical interpretation
of the transformational process that converts geographical space into a brand.
Furthermore, the article will outline some of the possibilities for analysing the phenomenological
dimension of place branding (human–environment relationships) from the
perspective of the multidimensional nature of the subjective experience of places.^^^^
Tipo de documento:
Artículo
Indexación:
Indexat a SCOPUS
Derechos:
This is a post-peer-review, pre-copyedit version of an article published in Place Branding and Public Diplomacy. San Eugenio Vela, Jordi de. " The relationship between place branding and environmental communication: The symbolic management of places through the use of brands"A: Place Branding and Public Diplomacy, 9 (4), pp. 254-263 The definitive publisher-authenticated version is available online at: http://www.palgrave-journals.com/pb/journal/v9/n4/full/pb201320a.html
Tots els drets reservats
Citación Bibliográfica:
San Eugenio Vela, Jordi de. " The relationship between place branding and environmental communication: The symbolic management of places through the use of brands"A: Place Branding and Public Diplomacy, 9 (4), pp. 254-263