Many concepts have been developed to describe the convergence of media, languages,
and formats in contemporary media systems. This article is a theoretical reflection on
“transmedia storytelling” from a perspective that integrates semiotics and narratology in
the context of media studies. After dealing with the conceptual chaos ...»»»»
Many concepts have been developed to describe the convergence of media, languages,
and formats in contemporary media systems. This article is a theoretical reflection on
“transmedia storytelling” from a perspective that integrates semiotics and narratology in
the context of media studies. After dealing with the conceptual chaos around transmedia
storytelling, the article analyzes how these new multimodal narrative structures create
different implicit consumers and construct a narrative world. The analysis includes a
description of the multimedia textual structure created around the Fox television series
24. Finally, the article analyzes transmedia storytelling from the perspective of a
semiotics of branding.^^^^
Tipus:
Article
Indexació:
Indexat a WOS/JCR
Citació Bibliogràfica:
Scolari, C. A. (2009). Transmedia Storytelling: Implicit Consumers,
Narrative Worlds, and Branding in Contemporary Media
Production. International Journal of Communication, 3, 586-606.