This teaching case considers the situation of a small Catalan company without the support of a local cluster,
which is competing in a dynamic global industry characterized by rapid technological change. The company
faces the challenge of creating and commercializing a breakthrough innovation for digital education,
with educational ...»»»»
This teaching case considers the situation of a small Catalan company without the support of a local cluster,
which is competing in a dynamic global industry characterized by rapid technological change. The company
faces the challenge of creating and commercializing a breakthrough innovation for digital education,
with educational content for teachers and easy-to-use authoring tools for modifying this content. The case
analysis includes an internal and external analysis of the company and the industry, and introduces concepts
associated to rapidly changing markets such as lead-user innovation, first-mover advantage, and transient
advantage. The case is therefore adequate for courses on technology management, innovation, competitive
strategy, or marketing management.^^^^