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dc.contributor |
Universitat de Vic - Universitat Central de Catalunya. Facultat d'Empresa i Comunicació |
|
dc.contributor.author |
Cots, Clàudia |
|
dc.date.accessioned |
2019-12-09T14:02:00Z |
|
dc.date.available |
2019-12-09T14:02:00Z |
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dc.date.created |
2019-05 |
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dc.date.issued |
2019-05 |
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dc.identifier.uri |
http://hdl.handle.net/10854/6085 |
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dc.description |
Curs 2018-2019 |
es |
dc.description.abstract |
Since
2016 Toyota Motor Europe is offering a merchandise range to 30 countries
In
November 2018 I joined as accessories project manager and I am responsible for two car
models and all merchandising
During
these 7 months my main focus was getting to know the already existing processes and
getting to grips with the full job content
In
parallel, since the first day I started creating a roadmap to define in which direction
merchandise should go in order to increase sales and give a better service
The
first project given to me has been the creation of a merchandise collection for Toyota
C HR
I
found this to be the perfect opportunity to take my learnings from this development to build
my project This forced me to do a more deep dive in both the previous created collections as
well as the world of Toyota, leading me to create not only a new collection of merchandise but
as well this detailed road book covering my learning process
I
will be using some of the actual content of this project as a part of a presentation I will be
presenting at an event mid June to explain the future direction of our division and show for the
first time the Toyota C HR collection to the European markets |
es |
dc.format |
application/pdf |
es |
dc.format.extent |
119 p. |
es |
dc.language.iso |
eng |
es |
dc.rights |
Tots els drets reservats |
es |
dc.subject.other |
Automòbils -- Màrqueting |
es |
dc.subject.other |
Marxandatge |
es |
dc.title |
Toyota C-HR merchandise |
es |
dc.type |
info:eu-repo/semantics/bachelorThesis |
es |
dc.rights.accessRights |
info:eu-repo/semantics/closedAccess |
es |
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