What is the next step? The champions league clubs and their sponsors. From Bwin to Qatar Sports Investment

Ginesta Portet, Xavier

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dc.contributor	Universitat de Vic. Facultat d'Empresa i Comunicació
dc.contributor	Universitat de Vic. Grup de Recerca en Traducció Audiovisual, Comunicació i Territori
dc.contributor.author	Ginesta Portet, Xavier
dc.date.accessioned	2013-05-07T17:15:35Z
dc.date.available	2013-05-07T17:15:35Z
dc.date.created	2013
dc.date.issued	2013
dc.identifier.citation	Ginesta, Xavier. " What is the next step? The champions league clubs and their sponsors. From Bwin to Qatar Sports Investment" A. Soccer & Society, 2013, 14, 1, p. 66-79	ca_ES
dc.identifier.issn	1466-0970
dc.identifier.uri	http://hdl.handle.net/10854/2251
dc.description.abstract	European Champions League has become one of the most important sporting competitions in the world. For this reason, many firms want to associate their brands with the organizations which take part in that competition. This article analyses which type of firms invest in European football using a sample of clubs taking part in the knockout phase of the 2010/2011 Champions League championship. This article shows how betting houses and non-profit organizations, such as UNICEF and Qatar Foundation, have become important for football business. On the one hand, online gaming found in football is a perfect sport to make its business tangible; on the other hand, non-profit organizations use football and its celebrities to make their projects visible or legitimize them.	ca_ES
dc.format	application/pdf
dc.format.extent	25 p.	ca_ES
dc.language.iso	eng	ca_ES
dc.publisher	Taylor & Francis	ca_ES
dc.rights	(c) Taylor & Francis
dc.rights	Tots els drets reservats	ca_ES
dc.subject.other	Patrocini esportiu	ca_ES
dc.subject.other	Futbol -- Competicions	ca_ES
dc.subject.other	Qatar	ca_ES
dc.title	What is the next step? The champions league clubs and their sponsors. From Bwin to Qatar Sports Investment	ca_ES
dc.type	info:eu-repo/semantics/article	ca_ES
dc.identifier.doi	https://doi.org/10.1080/14660970.2012.692680
dc.relation.publisherversion	http://www.tandfonline.com/doi/abs/10.1080/14660970.2012.692680#.UYkug4ZfHEN
dc.rights.accessRights	info:eu-repo/semantics/closedAccess	ca_ES
dc.type.version	info:eu-repo/submittedVersion	ca_ES
dc.indexacio	Indexat a SCOPUS	ca_ES