Within the context of rising competition between territories, identity has become the most
important element of recognition, differentiation and commodification in the communicative
process within which cities, regions and countries position themselves. Geographical spaces
thus compete in terms of this identity, which is then ...»»»»
Within the context of rising competition between territories, identity has become the most
important element of recognition, differentiation and commodification in the communicative
process within which cities, regions and countries position themselves. Geographical spaces
thus compete in terms of this identity, which is then subjected to fierce comparison and
competition (Nogué, 1999; Anholt, 2007a). The territorial brand thus entails the reinvention
of places through a process of brand construction (branding) based on the promotion of
the individual and collective identities of geographical spaces; these identities, in turn, are
imbued with the intangible factors associated with their respective territorial identities.^^^^
Tipo de documento:
Artículo
Indexación:
Indexat a SCOPUS
Indexat a CARHUS+
Indexat a WOS/JCR
Derechos:
(c) Asociación de Geógrafos Españoles
Tots els drets reservats
Citación Bibliográfica:
SAN EUGENIO VELA, J., 2013. Place branding: A conceptual and theoretical framework. Boletin de la Asociacion de Geografos Espanoles, (62), pp. 189-211+467-471.