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Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production

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dc.contributor Universitat de Vic. Facultat d'Empresa i Comunicació
dc.contributor Universitat de Vic. Grup de Recerca en Interaccions Digitals
dc.contributor.author Scolari, Carlos Alberto
dc.date.accessioned 2014-04-10T10:18:52Z
dc.date.available 2014-04-10T10:18:52Z
dc.date.created 2009
dc.date.issued 2009
dc.identifier.citation Scolari, C. A. (2009). Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production. International Journal of Communication, 3, 586-606. ca_ES
dc.identifier.issn 1932-8036
dc.identifier.uri http://hdl.handle.net/10854/2867
dc.description.abstract Many concepts have been developed to describe the convergence of media, languages, and formats in contemporary media systems. This article is a theoretical reflection on “transmedia storytelling” from a perspective that integrates semiotics and narratology in the context of media studies. After dealing with the conceptual chaos around transmedia storytelling, the article analyzes how these new multimodal narrative structures create different implicit consumers and construct a narrative world. The analysis includes a description of the multimedia textual structure created around the Fox television series 24. Finally, the article analyzes transmedia storytelling from the perspective of a semiotics of branding. ca_ES
dc.format application/pdf
dc.format.extent 21 p. ca_ES
dc.language.iso eng ca_ES
dc.publisher University of Southern California ca_ES
dc.rights Aquest document està subjecte a aquesta llicència Creative Commons ca_ES
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ca_ES
dc.subject.other Comunicació ca_ES
dc.subject.other Mitjans de comunicació de massa ca_ES
dc.title Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production ca_ES
dc.type info:eu-repo/semantics/article ca_ES
dc.rights.accesRights info:eu-repo/semantics/openAccess ca_ES
dc.type.version info:eu-repo/publishedVersion ca_ES
dc.indexacio Indexat a WOS/JCR ca_ES

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