Browsing by Author "Ordeix Rigo, Enric"

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Beyond the Votes: A European Perspective on the Use of Public Relations to Legitimize Authority in Obama’s Campaign

Ordeix Rigo, Enric; Ginesta Portet, Xavier (Sage, 2011)

In political campaigns in Western society, there are many examples of public relations being behind opinion leaders in getting grassroots committed to a candidate; Obama’s campaign was one example. Grassroots communication ...
Managing content in cross-cultural public relations campaigns: A case study of the paris terrorist attacks

Ginesta Portet, Xavier; Ordeix Rigo, Enric; Rom, Josep (SAGE, 2017)

This article studies how traditional media functions have changed due the new media growth in terms of consumption and influence and how this has affected the public relations (PR) campaigns in terms of storytelling and ...
Political Engagement Principles as the Basis for New Regional Self-Determination Processes in Europe: The Case of Catalonia

Ordeix Rigo, Enric; Ginesta Portet, Xavier (Sage, 2014)

The U.S. presidential campaign in 2008 signified a change on the paradigm of how the political parties deal with local communities. This means that grassroots techniques arose as a key factor for the triumph of Barack H. ...

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