This paper proposes to reflect from a semiotic perspective on the transformation that brands have undergone since the rise of the Internet. After a brief theoretical introduction to digital communication and the semiotics ...

This article aims to demonstrate the way in which global contemporary society manages the meaning of place through the use of brands, which, as we understand it, leads to a coming together of place branding and environmental ...

The main objective of this article is to analyse the sport place branding strategy of Qatar, a Persian Gulf country that is using the income from the commercialisation of its gas to create an economy, which can be ...