The influence of North American Ownership on the Business, Management and Communication Model of Spanish Professional Football: A Case Study of Real Club Deportivo Mallorca (2016-2021)
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The influence of North American Ownership on the Business, Management and Communication Model of Spanish Professional Football: A Case Study of Real Club Deportivo Mallorca (2016-2021)
The objective of this article is to analyze the changes in the management model of RCD Mallorca, a LaLiga football club, with the arrival of a new, North American majority shareholder (ACQ Legacy Partners LLC) in 2016. It also analyzes journalists' perception of the new ownership. Our method is a case study design, using qualitative ...»»»»
The objective of this article is to analyze the changes in the management model of RCD Mallorca, a LaLiga football club, with the arrival of a new, North American majority shareholder (ACQ Legacy Partners LLC) in 2016. It also analyzes journalists' perception of the new ownership. Our method is a case study design, using qualitative methodological triangulation: a focus group discussion with non-sports executives of the entity, non-participant observation, in-depth interviews with the CEO of RCD Mallorca and its Director of Communication, as well as semi-structured interviews with journalists that regularly cover the club's information. The results show how the club has developed its management model from one focused on the short-term to a rational and analytical one that incorporates long-term planning. Meanwhile, journalists criticize that they are experiencing a process of disintermediation, since the club ends up competing with them in content creation thanks to the potential of the new digital environment.^^^^
Tipus:
Article
Indexació:
Indexat a WOS/JCR
Indexat a SCOPUS
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Tots els drets reservats
Citació Bibliogràfica:
Ginesta, X, i Faedo, N.I. (2023). “The influence of North American Ownership on the Business, Management and Communication Model of Spanish Professional Football: A Case Study of Real Club Deportivo Mallorca (2016-2021)” Communication & Sport, 11(5), 949-967 https://doi.org/10.1177/21674795221106118