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What is the next step? The champions league clubs and their sponsors. From Bwin to Qatar Sports Investment

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dc.contributor Universitat de Vic. Facultat d'Empresa i Comunicació
dc.contributor Universitat de Vic. Grup de Recerca en Traducció Audiovisual, Comunicació i Territori
dc.contributor.author Ginesta Portet, Xavier
dc.date.accessioned 2013-05-07T17:15:35Z
dc.date.available 2013-05-07T17:15:35Z
dc.date.created 2013
dc.date.issued 2013
dc.identifier.citation Ginesta, Xavier. " What is the next step? The champions league clubs and their sponsors. From Bwin to Qatar Sports Investment" A. Soccer & Society, 2013, 14, 1, p. 66-79 ca_ES
dc.identifier.issn 1466-0970
dc.identifier.uri http://hdl.handle.net/10854/2251
dc.description.abstract European Champions League has become one of the most important sporting competitions in the world. For this reason, many firms want to associate their brands with the organizations which take part in that competition. This article analyses which type of firms invest in European football using a sample of clubs taking part in the knockout phase of the 2010/2011 Champions League championship. This article shows how betting houses and non-profit organizations, such as UNICEF and Qatar Foundation, have become important for football business. On the one hand, online gaming found in football is a perfect sport to make its business tangible; on the other hand, non-profit organizations use football and its celebrities to make their projects visible or legitimize them. ca_ES
dc.format application/pdf
dc.format.extent 25 p. ca_ES
dc.language.iso eng ca_ES
dc.publisher Taylor & Francis ca_ES
dc.rights (c) Taylor & Francis
dc.rights Tots els drets reservats ca_ES
dc.subject.other Patrocini esportiu ca_ES
dc.subject.other Futbol -- Competicions ca_ES
dc.subject.other Qatar ca_ES
dc.title What is the next step? The champions league clubs and their sponsors. From Bwin to Qatar Sports Investment ca_ES
dc.type info:eu-repo/semantics/article ca_ES
dc.identifier.doi https://doi.org/10.1080/14660970.2012.692680
dc.relation.publisherversion http://www.tandfonline.com/doi/abs/10.1080/14660970.2012.692680#.UYkug4ZfHEN
dc.rights.accesRights info:eu-repo/semantics/closedAccess ca_ES
dc.type.version info:eu-repo/submittedVersion ca_ES
dc.indexacio Indexat a SCOPUS ca_ES

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