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PlanetFactory: Competing Under Rapid Technological Change

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dc.contributor Universitat de Vic - Universitat Central de Catalunya. Facultat d'Empresa i Comunicació
dc.contributor.author Corral Marfil, José A.
dc.contributor.author Arimany Serrat, Núria
dc.contributor.author Ferràs Hernández, Xavier
dc.contributor.author Nylund, Petra A.
dc.date.accessioned 2016-04-20T07:12:55Z
dc.date.available 2016-04-20T07:12:55Z
dc.date.created 2015
dc.date.issued 2015
dc.identifier.citation Corral Marfil, José Antonio, Arimany Serrat, Núria, Ferràs Hernández, Xavier, Nylund Petra. (2015).Planet Factory: Competing under Rapid Technological Change.Journal of Cases on Information Technology, 17(2), 1-13. ca_ES
dc.identifier.uri http://hdl.handle.net/10854/4471
dc.description.abstract This teaching case considers the situation of a small Catalan company without the support of a local cluster, which is competing in a dynamic global industry characterized by rapid technological change. The company faces the challenge of creating and commercializing a breakthrough innovation for digital education, with educational content for teachers and easy-to-use authoring tools for modifying this content. The case analysis includes an internal and external analysis of the company and the industry, and introduces concepts associated to rapidly changing markets such as lead-user innovation, first-mover advantage, and transient advantage. The case is therefore adequate for courses on technology management, innovation, competitive strategy, or marketing management. ca_ES
dc.format application/pdf
dc.format.extent 4 p. ca_ES
dc.language.iso eng ca_ES
dc.publisher IGI Global ca_ES
dc.rights Tots els drets reservats ca_ES
dc.rights (c) IGI Global
dc.subject.other Màrqueting ca_ES
dc.subject.other Empreses -- Innovacions tecnològiques ca_ES
dc.title PlanetFactory: Competing Under Rapid Technological Change ca_ES
dc.type info:eu-repo/semantics/article ca_ES
dc.identifier.doi https://doi.org/10.4018/JCIT.2015040101
dc.rights.accesRights info:eu-repo/semantics/closedAccess ca_ES
dc.type.version info:eu-repo/publishedVersion ca_ES
dc.indexacio Indexat a SCOPUS

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