The principal objective of this paper is an analysis of the stereotypical
figure of the entrepreneur in the Spanish context, from a
perspective of gender. We provide evidence that the characteristics
largely associated with an entrepreneurial individual are stereotypically
male or androgynous, with a notable absence of ...»»»»
The principal objective of this paper is an analysis of the stereotypical
figure of the entrepreneur in the Spanish context, from a
perspective of gender. We provide evidence that the characteristics
largely associated with an entrepreneurial individual are stereotypically
male or androgynous, with a notable absence of female
typologies. Our findings suggest that this relationship has an influence
on the continued predominance of male entrepreneurial
activity. This study contributes to the growing empirical literature
on female entrepreneurship from an understudied perspective; gender
stereotyping, demonstrating that socially constructed gender
stereotyping persists in contemporary Spanish culture.^^^^
Tipo de documento:
Artículo
Indexación:
Indexat a SCOPUS
Derechos:
(c) Taylor & Francis
Tots els drets reservats
Citación Bibliográfica:
Connie Hancock , Anna Pérez-Quintana & Esther Hormiga (2014) Stereotypical
Notions of the Entrepreneur: An Analysis from a Perspective of Gender, Journal of Promotion
Management, 20:1, 82-94, DOI: 10.1080/10496491.2014.869100